Sarah Song: Blockchain’s Iron Lady or Just Another Crypto Hype? 😏

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Building one of today’s busiest blockchain ecosystems-or so they claim-takes something between focused execution and blind faith in the crypto gods. BNB Chain’s Sarah Song, with the enthusiasm of a Soviet bureaucrat announcing another Five-Year Plan, shares how she’s driving that “growth.”

What does it take to lead business development in an industry where most projects vanish faster than a Siberian snowdrift in May? To pretend we understand, we cornered Sarah Song, Head of Business Development at BNB Chain, during Binance Blockchain Week in Dubai-a city where blockchain dreams are as abundant as sand and just as stable. She spoke of ecosystem growth, developer support, RWAs (Real-World Assets, or “Things We Tokenized Because We Could”), stablecoin payments (because who needs banks?), and expansion into emerging markets (where regulations are as loose as a drunken Cossack). She also shared her thoughts on building credibility (hah!) and being a woman in web3 (because apparently, that’s still noteworthy in 2024).

Q: Sarah, what originally inspired you to join this circus-sorry, the blockchain industry-and why BNB Chain? Was it the free hoodies?

Sarah: Back in 2017 or 2018-dates blur together when you’ve been in crypto long enough-I attended an event at HKUST (my alma mater, in case you were wondering). Some crypto “experts” talked about Bitcoin and peer-to-peer money. I was young, naive, and thought, “This sounds revolutionary!” Little did I know I was signing up for a rollercoaster of scams, rug pulls, and endless Twitter debates.

After that, I dove into blockchain like a Soviet dissident into samizdat literature. Ethereum, Layer 1s, DeFi-I consumed it all. Eventually, I joined a major Layer 1 protocol in 2018 (name redacted to avoid lawsuits). My job? Hand-holding developers, throwing money at projects, and pretending I knew what I was doing.

When BNB Chain came calling, I thought, “Why not? Bigger platform, bigger mess to clean up.” So here I am, leading a BD team of 10 brave souls, pretending we’re building the future while secretly praying the market doesn’t crash again.

Q: BNB Chain loves DeFi, gaming, and whatever’s trending. What’s hot right now-AI, RWAs, or just more vaporware?

What makes a project “high quality” in crypto? Not being a scam?

Sarah: First, don’t just launch a token for the sake of it. (Too late for 99% of projects.) Second, have a team that hasn’t doxxed each other yet. Third, pretend you care about AI or RWAs. Bonus points if your whitepaper has the word “paradigm shift.”

Q: Emerging markets-full of promise or just another exit liquidity?

Sarah: Both! Traditional finance sucks there, so people will cling to anything-even volatile stablecoins. Our strategy? Throw events, hire locals, and hope they don’t notice when the next bear market hits.

Q: Biggest challenge at BNB Chain?

Sarah: Keeping a straight face when projects ask for “support.” Also, explaining why AI + blockchain = profit. (Spoiler: Nobody knows.)

Q: Being a woman in web3-still a novelty act?

Sarah: At first, men questioned if I even knew what a blockchain was. Now they just question my ROI. Progress! 🎉

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2026-01-05 12:50